About Me

Iam Tobi Jo Lebron, a product strategy and design leader with 25 years of experience defining people-centered digital experiences at Google, New York State, and Time Inc. I have spent my career at the forefront of every wave of the internet’s evolution: social media, mobile, cloud, and now AI. Since the AI revolution began in 2023, I have developed my focus as an AI strategist helping teams answer the two questions I hear most: whether AI is right for their business, and if so how to use it in a way that builds trust.

Against all odds, my journey includes overcoming the profound challenges of early-life homelessness and poverty. Successful product strategy has to beat the odds too. And just like escaping poverty, there are no roadmaps for navigating the AI revolution. No problem. We’ll create one together.

In my work and writing, I show business and product leaders how to apply product strategy and user-centered design fundamentals to create trustworthy products in the age of AI.

As a recognized voice on responsible AI and product strategy I’ve reached over 140,000 readers across LinkedIn and Medium and appeared on multiple podcasts. I’m currently working on a book to empower product managers and designers with that guidance, a straightforward approach to building AI product strategies and experiences that realize the benefits of AI while minimizing the risks.