20 years of love.
Lean. In.
I love what I do, because I get to feel like a hero. Every time I see someone struggle with technology, I think, "How would I make this better?"
My approach to designing better digital experiences is lean. The lean product development process—learn, build, measure, repeat—helps me shape nebulous ideas into an MVP + roadmap. It gets me and my team outside of our office so we can base our ideas on insights and not egos.
End-to-end
product + service design.
Selected Work
Big City Agency Director
Group User Experience Director @ AKQA
New York State Business Express
Service design for New York State.
New York State Energy Research + Development
2000+ page responsive redesign for clean energy government agency.
AARP
Vision prototype for the future of travel over age 50+.
“Tobi Jo looks out for her team and ensures they are positioned with tangible opportunities to grow...She is truly a rare talent and the best collaborator you can ask for.”