In 2008, Entertainment Weekly magazine began efforts spiff up EW.com. Despite this website’s dated look and ad hoc information architecture, readers loyally consume and comment on the snarky writings of EW’s writers. Google likes EW, too – consistently ranking EW among the first natural results for terms like, “American Idol,” and “Twilight.” The challenge was to fix the problems and keep the Google juice. (more…)

When I first discovered The Daily Beast, what struck me was the lack of banner advertisements and corporate sponsorship. How can an online content pubisher survive without any obvious way to monetize its content? (more…)

Tobi Jo: This morning I am talking with Rachel Lovinger, a Senior Content Strategist for Avenue A | Razorfish. Rachel will be presenting at next week’s Semantic Technology Conference. In addition, she recently published a paper on Boxes and Arrows. And just this week, she started her blog Meaningful Data, available here http://meaningfuldata.wordpress.com/

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