“Eyetracking Web Usability” Rocks
January 23rd, 2010
I’m loving Jakob Nielsen’s New Book, “Eyetracking Web Usability,” coauthored with Kara Pernice and published just a few weeks ago. It is precisely the great insight I have come to expect from Nielsen over the years.
I have not been in the usability lab for months, and my husband no longer qualifies as the “average user” because I’ve made him my guinea pig too many times. “Eye Tracking Web Usability” really satisfies my need to observe user behavior.
Nielsen and Pernice eloquently describe user behavior with four-hundred-thirty-two pages of eyetracking evidence. Maybe I’m just a sucker for heat maps, but I say – Read it!
